Last edited by Wiley
06.06.2021 | History

4 edition of Differentiate or Die found in the catalog.

Differentiate or Die

Survival in Our Era of Killer Competition

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      • nodata

        StatementWiley
        PublishersWiley
        Classifications
        LC ClassificationsMarch 17, 2000
        The Physical Object
        Paginationxvi, 136 p. :
        Number of Pages99
        ID Numbers
        ISBN 100471357642
        Series
        1nodata
        2
        3

        nodata File Size: 10MB.


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This is a good marketing book that introduces many marketing concepts and as the title says it focuses on why you should be different and how. As you said, any brand could be a leader, depending on the perspective it takes. This however, does not reflect the solid, and logic-backed learning in the book, but rather that those companies, after a point, forgot the learning and drifted from their core purpose.

Differentiate or Die Free Summary by Jack Trout and Steve Rivkin

If you study or work within Marketing, then you must read it. Your SOFT ASSETS Your HARD ASSETS e. Today, the combination of extremely high customer acquisition costs, non-traditional capital sources like private equity or peer funding, and lack of solid risk-based pricing leads to high interest rates for customers.

Hypergrowth companies find a way to package, position, and communicate with their target audience to beat the competition. However, after that, the book seems to meander in random directions, without any clear structure. ENTREPRENEURSCHAPTER 2: DEVELOP A COMPETITIVE ADVANTAGECHAPTER 3: PLAN TO ADAPTCHAPTER 4: IT TAKES A NETWORKCHAPTER 5: PURSUE BREAKOUT OPPORTUNITIESCHAPTER 6: TAKE INTELLIGENT RISKSCHAPTER 7: WHO YOU KNOW IS WHAT YOU KNOW• ENTREPRENEURSCHAPTER 2: DEVELOP A COMPETITIVE ADVANTAGECHAPTER 3: PLAN TO ADAPTCHAPTER 4: IT TAKES A NETWORKCHAPTER 5: PURSUE BREAKOUT OPPORTUNITIESCHAPTER 6: TAKE INTELLIGENT RISKSCHAPTER 7: WHO YOU KNOW IS WHAT YOU KNOW• However, after that, the book seems to meander in random directions, without any clear structure.

While hospitals often put this on their website and billboards, clinician-to-clinician interactions must also include this information. Even today, the concept from this book Differentiate or Die still valid and applicable to current business environment.

Aim to own a product attribute—essentially, a single word—in the mind of your customers e. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your Differentiate or Die for long-term success and loyalty. You can create differences in many ways, but any approach involves stepping over a lot of potholes.

Differentiation is the key element to long-term success and profits; furthermore, it is an essential area of discussion in any corporate strategy discussions and is frankly the biggest and most important thing that I learned while getting my MM a few years ago still, in progress of finishing it.

Differentiate or Die?

I also found the index to be particularly useless, as I was unable to locate references even to specific names I knew had been discussed.

need to make good career decisions by TALKING TO PEOPLE in your network. and Chairman of Entrepreneur and Author• the competition, companies developCLEAR REASONS WHY a customer should pick them instead of others.