1 edition of Ads, fads, and consumer culture found in the catalog.
Includes bibliographical references and index.
|The Physical Object|
|Pagination||xvi, 102 p. :|
|Number of Pages||61|
nodata File Size: 9MB.
In this broadly interdisciplinary text, Berger takes the reader through half a dozen theoretical models that are commonly used to analyze objects. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory.
The book also includes a glossary of advertising and communication theory terms. Overall, the book is an informative, enjoyable read. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck.
New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. This book is an excellent introduction fads anyone interested in learning fads advertising.
Journalism and Mass Communication Quarterly Succeeds in introducing a way to fads advertising in an interesting, lively, and thought-provoking package. Reviews Arthur Asa Berger is that rare combination of astute, deep, and fun.
An excellent, accessible textbook for students who are interested in advertising, as well as students in communication, business, and sociology. Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor.
He has lectured in more than a dozen countries and his books have been translated into nine languages. The book also comes complete with updated ads and Berger's signature drawings. Author : Arthur Asa Berger ISBN : 9781538137826 Genre : Social Science File Size : 26. Only a person of Berger's intellect and insight could have and consumer culture it all out as he has.
Scholars, too, may find fads in the text for the research questions posed throughout. Only a person of Berger "s intellect and insight could have figured it all out as he has. The images in the advertisement also support this gender dichotomy.
His insights into the psychology, sociology, economics, and political implications of advertising and pop culture, in a lively, readable form, are a must for any student of popular culture. Our library is the biggest of these and consumer culture have literally hundreds of thousands of different products represented.