4 edition of Handbook of Media and Mass Communication Theory found in the catalog.
|Statement||Wiley & Sons, Incorporated, John|
|Publishers||Wiley & Sons, Incorporated, John|
|The Physical Object|
|Pagination||xvi, 57 p. :|
|Number of Pages||83|
nodata File Size: 5MB.
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He is the author or editor of seven books and almost 100 essays. Section III: Focuses on issues of message selection and processing that are central to the mass media literature.displacement effectsand even how we think e. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types.
Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of Handbook of Media and Mass Communication Theory. You can read all your books for as long as a month for FREE and will get the latest Books Notifications. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.
Most Used TheoriesParts of Media Effects Phenomenon; Implications; Conclusion; References; 7 Cultivation Theory: Its History, Current Status, and Future Directions; Background of Cultivation Theory; Challenges to the Theory; Meta-Analyses of Cultivation Effects; Evidence for Cultivation Effects; More Recent Tests of Cultivation Theory; Social Cognitive Theory; Short- and Long-Term Effects of Media Exposure; Recent Studies of Media Content; Future Directions in Cultivation Theory Research; 8 Media Ecology: Contexts, Concepts, and Currents; What Is Media Ecology?cultivation, agenda setting, framing that relate to broad-reaching effects of both entertainment and news programming.
Such a reference work would have been impossible a decade or two ago when serious media theoretical research was just getting off the ground and we had far more questions than potential answers.
The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media. Section V: Explores the contexts and audiences that have been traditional foci of media effects research Handbook of Media and Mass Communication Theory violence, children, body image, video games, sports, etc.
; Later Developments: A Semiotics of the Senses; Charles S. Section VI: Expands on Handbook of Media and Mass Communication Theory work by focusing on a concern central and unique to the communication discipline - message medium - and how it influences effects ranging from what messages are attended to e.
Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas• Case Study: The 2004 Madrid Terrorist AttacksReferences; Further Reading; 10 Ritual Theory and the Media; Key Elements of Media Ritual; James Carey and the Ritual Model; Politics as Symbolic Ritual; Recent Theories of Media Ritual; References; 11 Jacques Ellul and the Nature of Propaganda in the Media; Introduction; Definition; Characteristics of Propaganda; Propaganda and Democracy; Ethics and Propaganda; Concluding Remarks; References; Further Reading; 12 Lewis Mumford: Technics, Civilization, and Media Theory; References; 13 The Impact of Ethics on Media and Press Theory.
Gives niche theories new life in several essays that use them to illuminate their application in specific contexts• The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline.
; Later Developments: A Semiotics of the Senses; Charles S. BOOK EXCERPT: The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. BOOK EXCERPT: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.
Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase BOOK EXCERPT: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.
Publication: Chichester, England : Wiley, 2014.formal featureshow we spend our time e.