2 edition of Database marketing found in the catalog.
Includes bibliographical references (p. 801-845) and index.
|The Physical Object|
|Pagination||xvi, 127 p. :|
|Number of Pages||69|
|2||International series in quantitative marketing -- 18|
nodata File Size: 6MB.
COM (94) 428 Final, Brussels, 19.10.1994: Communication from the Commission to the Council and the European Parliament (COM (94) 428 Final, Brussels, 19.10.1994)
With consumer database marketing, marketers apply the concept of B2C or D2C marketing to their strategies. Technical and communications skills are both important, in order to communicate with the marketing department as well as database operators and service bureaus.
Under other terms, you spend money to enter a Database marketing show and you have to wonder if the expenditure is worth it — just that. Additional services they can avail of• Since marketing is fundamentally about communication, marketing programs emphasize such skills, as well as require students to practice and develop communications and presentation skills in their other classes.
Sophisticated B2C marketers always focus on growing their consumer database by implementing strategies such as contests, giveaways, free plus shipping offers, discounts codes for first-time buyers and account registration during checkouts.
With a deep understanding of how the company can please — and provide value to — each customer, companies are able to develop the kinds of customer relationships that lead to Database marketing brand loyalty, extensive word-of-mouth promotion and dramatically higher.
Disparate data Companies use a lot of sources to collect data. Data collection is the very first step. It will assist you to collaborate with different teams• A large database is only an asset if you can reduce the data to easily understandable, actionable information.